7/23/08 = San Diego Comic-Con Preview Night
EFX= Elite FX? (In true 1:1 Scale w/ removable blades).
LFL saying they were already working on 'something' to replace MR back in July 2007.
SPECULATION: This is a new FX lightsaber company being run by Bryan, MR's head of the SBU, or Strategic Business Unit.
FACT: efxreplicas.com was registerd to ToyTeq on August 5, 2007.
FACT: ToyTeq is a toy development and manufacturing resource company owned by Bryan Ono of Master Replicas.
FACT: One of the products ToyTeq was involved with (as advertised on their website) is the FX line of lightsabers.
All I can says is
YES!!!!