on the MR blog they had a Q&A thing going for a while and one of the questions I remember was "..why can't MR make the FX sabers and the helmets cheaper for us to buy?"
the simple answer was :
'..because MR is only liscenced to create collectibles and prop replicas ; NOT toys or costumes.
MR can't introduce products at the same price-point as hasbro and Rubies,
because MR is not liscenced to compete
with Hasbro and Rubies. MR products are expensive, for a reason'
==> somehow, I doubt that the price of those CE's will be only $99. *shrug*
( something tells me thats supposed to read "$199" (?)
p.s: the picture they used is not a MR product, btw. from the discussion in the link above,
it seems to be an unliscenced replica from a company that got a 'cease and decist' order from Lucas and was forced to stop making their "TK" helmet.
check the display standhttp://web.ukonline.co.uk/bingo275/July/SDS_ANH_stunt_11.jpg
<--click for full size